7 tips to take your video marketing to the next level!

Hello everyone, I’m Aleksandra from Shuut and right now I am going to share you 7 tips on how you can enhance your marketing by using video! But why video?

The answer is that today video is the most powerful visual tool that you can imagine. Did you know that your customers are 3 times more likely to take action if they watch a video ad instead of reading text posts. Even pictures are not that effective.  

Here are some tips to keep in mind when making your advertising video:

  • 1) Keep it short. People stay focused for only 30 seconds at maximum. So you’d better be clear with your message and find simple words to describe it.
  • 2) Try both motion videos and still pictures. None wants to be boring so add variety to your marketing content and experiment with various visual tools.
  • 3) Add a personal message. We live in a social world where people matter. If your video  features you or one of your employees or clients it will gain credibility and have better engagement with your audience.
  • 4) A little humor never hurts. Sometimes your own jokes and bloopers in making the video make it even more appealing.
  • 5) Give your videos a call to action. Make it clear what the viewer should do after watching the video. Add a coupon or special offer.
  • 6) Location, location,location! And by location I mean your contact details like phone number, address, website address and e-mail. Make sure your customer knows how to find you.
  • 7) Now spread it around. Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website. Don’t forget that if you use Shuut, then your average reach will triple from what you can regularly achieve on your own.

Now let’s sum up. Keeping your videos short, trying to use both videos and pictures, personalising your message, adding humour and call to action, making sure that your customer knows where to find you and spreading your videos as further as possible on social media are the core must-do’s for your effective and intelligent marketing.

If you found this video helpful please go to our website and Facebook page to learn more and stay tuned for more videos on Shuut’s YouTube channel.

Thanks for watching and see you on Shuut!

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Aleksandra Bodekhina
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